Frequently Asked Questions

What is a lead-generation funnel? How does it work?

A lead generation funnel is like a map that guides potential customers from first learning about your business to deciding they want to be your customers. It starts with grabbing their attention, maybe through an ad and/or a social media post. Then, it involves showing them something valuable, like a free guide or a special offer, in exchange for their contact information. This is where they become a "lead."

Next, we keep in touch with them, providing helpful information and/or offers through emails and/or messages, which helps them trust you more. Finally, when they're ready, we make it easy for them to buy your product(s) and/or service(s).

So, in simple terms, a lead generation funnel helps turn strangers into happy customers by guiding them step by step, making sure they find what they're looking for.

What is our Lead Connector Mobile App, and how does it streamline lead conversion?

Our Lead Connector Mobile App is a smart tool designed to make your life easier by helping you quickly turn interested people (leads) into customers. It works by giving you all the information and tools you need right on your phone. When someone is interested in your product(s) and/or service(s), this app alerts you immediately, allowing you to respond to them quickly, no matter where you are.

It streamlines lead conversion, which means turning potential customers into actual buyers, by organizing your leads, keeping track of your conversations, and reminding you to follow up. This way, you never miss a chance to connect with someone interested in what you offer. The app integrates with our CRM (Customer Relationship Manager), making managing leads as simple as checking your phone. This ensures you're always ready to engage with potential customers and grow your business.

How do you tailor your services to fit my specific business needs?

We customize our services to meet the unique needs of your business through a personalized approach. Here’s how we do it:

  • Understanding Your Business: First, we dive deep into learning about your business, your goals, and your target audience. This helps us know exactly what you need.

  • Lead Generation Customization: Whether it’s creating engaging content for your landing pages or designing attractive lead magnets, we tailor each element to appeal to your specific audience. We also set up chat widgets and CTA (Call to Action) forms using our proprietary software to ensure they capture leads effectively for your niche.

  • Local SEO and Citations: With our proprietary software, we analyze your business’s online presence, identifying key areas for improvement. We focus on boosting your website and Google Listings rankings by building citations tailored to your business, location, and industry.

  • Lead Conversion Tools: Our Lead Connector Mobile App is customized for your business to manage leads efficiently, allowing for quick follow-up through structured text messages and/or personalized video messages, enhancing the connection with potential clients.

  • Online Reputation Management: We actively monitor and manage your online reviews, sending out requests for reviews, responding to feedback, and removing negative reviews with customized solutions to maintain and improve your online reputation.

    • Re-Engaging Past Customers: Utilizing your list of past customers, we send targeted communications through emails, texts, and/or even physical mailings like postcards, designed specifically for your brand and with your offers in mind. This rekindles their interest and encourages more business.

      By tailoring each aspect of our services to your business’s specific needs, we ensure that our strategies not only align with your goals but also drive real, measurable results.

How does your team stay updated with the latest marketing trends and technologies?

Our team stays on top of the latest marketing trends and technologies by always being curious and eager to learn.

Here's how we do it:

  • Continuous Learning: We regularly attend workshops, webinars, and conferences in the marketing field to learn about new strategies and tools.

  • Reading: We love reading industry blogs, articles, and books that talk about the newest trends in marketing as well as evergreen information.

  • Networking: We're part of marketing communities and forums where professionals share insights and experiences. This helps us see what's working for others and what's new in marketing.

  • Experimenting: We don't just learn; we try new things all the time. Testing out the latest tools and strategies helps us understand what works best for our clients.

  • Training: Our team members participate in ongoing training programs to sharpen their skills and stay ahead in the fast-changing marketing world.

    By doing these things, we ensure that we're always using the most effective and up-to-date methods to help your business grow!

How does SEO improve my business's visibility online?

SEO (Search Engine Optimization), is like giving your business a megaphone on the internet. It helps your website show up higher in search engine results when people look for the product(s) and/or service(s) you offer.

Here’s how it works:

  • We find out what words people use when they search for something you offer, and we make sure those words are on your website. This way, search engines know your site is relevant to what people are looking for.

  • We help you create useful and interesting information on your site. This makes visitors stay longer and interact more, which search engines notice and helps promote your site.

  • If you build your website with our company or let us remodel your current website, we ensure it works smoothly, loads quickly, and is easy to use on both computers and phones. Search engines prefer websites that provide a high-quality experience for visitors.

  • By getting other reputable websites to link to your site, we show search engines that your business is trustworthy and offers valuable information, product(s), and/or service(s).

  • By doing these things, SEO makes your business more visible online. This means more people can find you and learn about what you offer.

How do you manage online reviews to improve my business's reputation?

First, we make it easy for your satisfied customers to leave positive reviews by sending them direct links to your review pages on sites like Google and/or Facebook. We complete this process, so it's hassle-free for you. We keep a close eye on what people are saying about your business online. By tracking your reviews across different platforms, we can quickly respond to any feedback, positive or negative.

We have a system built into the back end of our software that filters out 90–95% of the clients who are likely to leave your business a bad review. This system also determines who was happy with what they purchased from you, so we can send them a link / links to leave your business a positive review on Google and/or Facebook.

We don’t just manage reviews; we also help you showcase the great ones. By featuring positive reviews on your website and social media, we boost your business's credibility and attract more customers. Our software doesn't filter out 5–10% of unsatisfied clients. If they leave a bad review on your business profile(s), we have techniques we use to get those reviews taken down from your Google / Facebook profile(s) to maintain your positive online reputation. 

How do you target past customers to re-engage them with my business?

To reconnect with past customers and get them excited about your business again, we utilize personalized outreach. If we have their email, phone number, or home address, we reach out with special messages just for them. This could be through emails, texts, or even something they can hold in their hands, like postcards, flyers, or letters.

We let them know about exciting new offers and/or deals that are just for returning customers. Since most businesses only talk to customers online these days, getting something in the mail feels special and grabs their attention. This approach works wonders at reminding them why they loved your product(s) and/or service(s) in the first place. It's a friendly nudge that often leads them to buy from you again and/or even tell their friends and family about you.

© 2024 Granite State Media. All rights reserved.

Website developed by Granite State Media.

© 2024 Granite State Media.

All rights reserved.

Website developed by Granite State Media.